Matching Pairs Customer Problem StatementOnline version Observing and interviewing a customer helps companies identify any customer challenges and prepare the observer to write a customer problem statement. A customer problem statement describes the customer problem and can help a company align on a specific customer problem. by Rebecca 1 Because 2 But 3 I am 4 I am trying to 5 Which makes me feel... Customer What stands in the way Emotion Desired outcome Root cause