Matching Pairs ML Upper Unit 2Online version Match by Мария Сивак 1 Product Portfolio 2 Marketing Plan 3 Brand Extension 4 Market Adaptation 5 Market Penetration 6 Product Placement 7 Customer Retention 8 Marketing Mix 9 Product Feature 10 Customer Base The range of products offered by a company to cater to different customer needs and preferences. A technique where products are strategically placed in media or events to enhance visibility and increase brand exposure. The number of customers a business serves and their diversity, which can include various segments of the market. Expanding a brand into new categories or product lines to attract a wider audience and leverage existing brand equity. The unique characteristics or attributes of a product Strategies implemented to increase sales of existing products in the current market. A document outlining the marketing strategy, tactics, goals, and budget for a specific time frame. Adjusting products or services based on cultural preferences and local market demands. The activities aimed at keeping existing customers loyal and engaged with the brand over time. The overall framework that includes product, price, place, and promotion strategies used to market a product or service
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