Matching Pairs ML Upper Unit 2Online version Match by Мария Сивак 1 Marketing Mix 2 Product Portfolio 3 Product Placement 4 Customer Retention 5 Marketing Plan 6 Product Feature 7 Market Adaptation 8 Customer Base 9 Brand Extension 10 Market Penetration A technique where products are strategically placed in media or events to enhance visibility and increase brand exposure. The range of products offered by a company to cater to different customer needs and preferences. Expanding a brand into new categories or product lines to attract a wider audience and leverage existing brand equity. The number of customers a business serves and their diversity, which can include various segments of the market. The activities aimed at keeping existing customers loyal and engaged with the brand over time. The unique characteristics or attributes of a product Adjusting products or services based on cultural preferences and local market demands. A document outlining the marketing strategy, tactics, goals, and budget for a specific time frame. Strategies implemented to increase sales of existing products in the current market. The overall framework that includes product, price, place, and promotion strategies used to market a product or service
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