Matching Pairs ML Upper Unit 2Online version Match by Мария Сивак 1 Customer Retention 2 Marketing Mix 3 Product Placement 4 Product Feature 5 Product Portfolio 6 Market Adaptation 7 Brand Extension 8 Customer Base 9 Market Penetration 10 Marketing Plan A technique where products are strategically placed in media or events to enhance visibility and increase brand exposure. The overall framework that includes product, price, place, and promotion strategies used to market a product or service The range of products offered by a company to cater to different customer needs and preferences. Adjusting products or services based on cultural preferences and local market demands. A document outlining the marketing strategy, tactics, goals, and budget for a specific time frame. Strategies implemented to increase sales of existing products in the current market. The number of customers a business serves and their diversity, which can include various segments of the market. The activities aimed at keeping existing customers loyal and engaged with the brand over time. The unique characteristics or attributes of a product Expanding a brand into new categories or product lines to attract a wider audience and leverage existing brand equity.