Matching Pairs ML Upper Unit 2Online version Match by Мария Сивак 1 Customer Retention 2 Market Adaptation 3 Marketing Mix 4 Market Penetration 5 Product Placement 6 Brand Extension 7 Product Feature 8 Product Portfolio 9 Customer Base 10 Marketing Plan A technique where products are strategically placed in media or events to enhance visibility and increase brand exposure. Adjusting products or services based on cultural preferences and local market demands. Strategies implemented to increase sales of existing products in the current market. The unique characteristics or attributes of a product The overall framework that includes product, price, place, and promotion strategies used to market a product or service The number of customers a business serves and their diversity, which can include various segments of the market. A document outlining the marketing strategy, tactics, goals, and budget for a specific time frame. The range of products offered by a company to cater to different customer needs and preferences. Expanding a brand into new categories or product lines to attract a wider audience and leverage existing brand equity. The activities aimed at keeping existing customers loyal and engaged with the brand over time.
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