Matching Pairs ML Upper Unit 2Online version Match by Мария Сивак 1 Customer Base 2 Product Portfolio 3 Marketing Mix 4 Customer Retention 5 Product Feature 6 Brand Extension 7 Market Penetration 8 Market Adaptation 9 Product Placement 10 Marketing Plan A document outlining the marketing strategy, tactics, goals, and budget for a specific time frame. The number of customers a business serves and their diversity, which can include various segments of the market. A technique where products are strategically placed in media or events to enhance visibility and increase brand exposure. Expanding a brand into new categories or product lines to attract a wider audience and leverage existing brand equity. Adjusting products or services based on cultural preferences and local market demands. The range of products offered by a company to cater to different customer needs and preferences. The activities aimed at keeping existing customers loyal and engaged with the brand over time. The unique characteristics or attributes of a product Strategies implemented to increase sales of existing products in the current market. The overall framework that includes product, price, place, and promotion strategies used to market a product or service
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