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Embudo de ventas - fases de comunicación

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Embudo de ventas - fases de comunicación

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About this activity

Para realizar un embudo de ventas deben existir diferentes fases en la comunicación del producto y/o servicio

Created by

Elisa García de Castro
Elisa García de Castro
Spain

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Embudo de ventas - fases de comunicación
 

Embudo de ventas - fases de comunicaciónOnline version

Para realizar un embudo de ventas deben existir diferentes fases en la comunicación del producto y/o servicio

by Elisa García de Castro
1 Cuál es el objetivo principal de la publicidad 2 La función del RRPP es imprescindible aquí 3 Equipo comercial 4 Venta personal - COMUNICACIÓN PERSONAL 5 ONLINE

Explicación

La publicidad busca atraer clientes mediante anuncios pagados en medios como TV, radio, redes sociales y Google Ads

Mediante la comunicación personal, el RRPP da credibilidad a sus mensajes mediante los cuales apoya la imagen corporativa

En este caso se propone al posible cliente diferentes formas, alternativas y oportunidades para que adquiera el producto, algo que le resulte atractivo

podríamos estar ante la posible venta

Marketing online: nos dirigimos a posibles clientes que se conviertan en seguidores, sobre quienes realizamos labores de comercialización y comunicación. Se quedan recepctores de información que pueden llegar a subir al embudo, o quedarse como fan

 
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