Fill in the Blanks Warm Up: Fill in the Blanks (Marketing Management)Online version Warm Up: Fill in the Blanks (Marketing Management) by Maria Camila Cuello Saumeth 1 Optimization awful low prices products improving quality market modification ambitious product low irrelevant High Marketing preemium Psychological competitive intensive Mix With penetration strategy there is implemented a high product price and heavy promotion . Low product price and heavy promotion is used in penetration . One of the strategies to be applied in the growth stage is . It refers to a brand renewal and search for new consumers : . Companies that charge the maximum for new products use a strategy , where they slowly lower the price over time . In this strategy , prices drop as reach the end of their useful life and become less important . pricing strategies play on people's mindsets by making small changes to a product's price , placement , or packaging . 2 low competitive applying preemium Marketing Search exclusive awful Freemium discrimination intensive relevant valuable Mix Optimization irrelevant features pricing offers customers a free version of a core product or service , and then encourages them to pay for a premium version with more or options . It works by different prices to a single product , depending on the characteristics of the target market : Price strategy . In distribution this is carried out through a single intermediary who agrees to make a minimum number of sales of the product and not to distribute those of the competition . Content management is a common type of digital promotion strategy that focuses on distributing resources to attract and retain an audience . The idea behind it is to associate the brand with useful and resources that help customers solve problems . Paid advertising on search engines like Google involves placing ads targeted to certain keywords : Engine Marketing .
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