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Map Quiz
Map Quiz

Pontos Quentes

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Pontos Quentes

Map Quiz

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About this activity

Objetivo: Associar corretamente os produtos aos pontos quentes do supermercado, entendendo o motivo estratégico de cada localização.

Created by

Eduardo de Oliveira
Eduardo de Oliveira
Brazil

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Pontos Quentes
 

Pontos QuentesOnline version

Objetivo: Associar corretamente os produtos aos pontos quentes do supermercado, entendendo o motivo estratégico de cada localização.

by Eduardo de Oliveira
1 Ilha promocional 01 2 Ilha promocional 02 3 Entrada da loja 4 Corredor principal 5 Próximo aos caixas 6 Ponta de gôndola 7 Área de açougue 8 Setor de bebidas

Explicação

Área central e destacada: ideal para ações temáticas, datas comemorativas e lançamentos.

Área central e destacada: ideal para ações temáticas, datas comemorativas e lançamentos.

Local de maior impacto visual: ideal para atrair o cliente logo na chegada com ofertas irresistíveis.

Área de circulação intensa: perfeita para expor itens que vendem rápido e têm alta demanda.

Último ponto de contato antes da compra: ideal para itens pequenos e baratos que estimulam compras por impulso.

Espaço nobre e visível: usado para destacar produtos estratégicos e aumentar o giro.

Local de compra planejada: ótimo para expor produtos que complementam carnes e churrascos.

Espaço complementar: estimula a compra de itens que acompanham bebidas em eventos e reuniões.

 
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