Matching Pairs 4.01 retail elements in marketOnline version retail elements in marketing by Whitley Washington 1 Marketing 2 Marketing mix 3 Geographic segmentation 4 Indirect distribution 5 Promotion 6 Psychographic segmentation 7 Channel of distribution 8 Market 9 Financing 10 Market concept 11 Demographic segmentation 12 Market segmentation The path a product takes to get from the producer to the consumer A way of segmenting a market based on consumers’ lifestyles, values, attitudes, and self-concepts. A distribution channel in which goods or services are sold indirectly to the consumer through one or more intermediaries. Communication used to inform, persuade, or remind people about a business’s products. Dividing the entire market into smaller groups having similar characteristics. The process of developing, promoting, pricing, and distributing products in order to satisfy customers’ needs and wants. A way to segment markets based on vital statistics of the population such as age, race, gender, education level, income level, and occupation. Obtaining the money needed to cover the costs of operating a business. A combination of decisions a business must make in order to best reach its target market; known as “the four Ps” of marketing—product, place, price, promotion. Segmenting a market based on where a person lives A business approach that directs all marketing efforts towards customer wants and needs. The group of all potential customers.
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