Matching Pairs 4.01 retail elements in marketOnline version retail elements in marketing by Whitley Washington 1 Demographic segmentation 2 Marketing mix 3 Geographic segmentation 4 Financing 5 Marketing 6 Market 7 Channel of distribution 8 Psychographic segmentation 9 Promotion 10 Market segmentation 11 Indirect distribution 12 Market concept Segmenting a market based on where a person lives Obtaining the money needed to cover the costs of operating a business. The path a product takes to get from the producer to the consumer A business approach that directs all marketing efforts towards customer wants and needs. The process of developing, promoting, pricing, and distributing products in order to satisfy customers’ needs and wants. A combination of decisions a business must make in order to best reach its target market; known as “the four Ps” of marketing—product, place, price, promotion. Dividing the entire market into smaller groups having similar characteristics. Communication used to inform, persuade, or remind people about a business’s products. A way to segment markets based on vital statistics of the population such as age, race, gender, education level, income level, and occupation. The group of all potential customers. A way of segmenting a market based on consumers’ lifestyles, values, attitudes, and self-concepts. A distribution channel in which goods or services are sold indirectly to the consumer through one or more intermediaries.
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