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"¿Quién es quién? Los nuevos consumidores turísticos

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"¿Quién es quién? Los nuevos consumidores turísticos

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About this activity

Juego interactivo de identificación de perfiles donde el alumnado conocerá a 6 personajes reales que representan los nuevos consumidores turísticos digitales del siglo XXI: prosumer, adprosumer y proksumer. Cada personaje se presenta en vídeo (30 segundos) contando su forma de viajar. La descripción detalla sus hábitos digitales y decisiones de compra. Posteriormente se le preguntará al alumno ¿Qué tipo de turista digital es?", para que estos identifiquen el tipo de consumidor digital.

Created by

Antonio Baena Torres
Antonio Baena Torres
Spain

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"¿Quién es quién? Los nuevos consumidores turísticos
 
 
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