Chapter 7: Attitudes and Persuasive Communications

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Attitude functions, ABC model, hierarchies of effects, attitude commitment, Fishbein model, persuasion, source/message, advertising appeals, and ELM.

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IMA ILYANI IBRAHIM

Malaysia

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Chapter 7: Attitudes and Persuasive Communications


AsterQuiz Chapter 7: Attitudes and Persuasive CommunicationsOnline version Attitude functions, ABC model, hierarchies of effects, attitude commitment, Fishbein model, persuasion, source/message, advertising appeals, and ELM. by IMA ILYANI IBRAHIM 1 Which of the following best defines an attitude? a A temporary reaction toward a product b A lasting, general evaluation of people, objects, advertisements, or issues c A consumer's purchasing ability 2 Anything toward which a consumer has an attitude is known as a(n) ______. a attitude object b attitude function c attitude hierarchy 3 Which attitude function is related to rewards and punishments? a Knowledge function b Value-expressive function c Utilitarian function 4 A consumer buys environmentally friendly products because these products reflect his personal values. Which attitude function does this illustrate? a Value-expressive function b Ego-defensive function c Utilitarian function 5 A deodorant advertisement emphasizes the embarrassment of having body odor in public. This advertisement mainly appeals to the ______ function. a knowledge b ego-defensive c value-expressive 6 Which attitude function helps consumers create order, structure, and meaning in their lives? a Knowledge function b Utilitarian function c Ego-defensive function 7 In the ABC Model of Attitudes, “Affect” refers to ______. a the consumer's beliefs about a product b the consumer's intention to act c the consumer's feelings about an attitude object 8 Which sequence represents the high-involvement hierarchy of effects? a Feel → Do → Think b Economic cost of persuasion c Do → Feel → Think 9 A consumer buys a low-cost product with limited knowledge and evaluates it only after using it. This represents the ______ hierarchy. a low-involvement b high-involvement c experiential 10 A student supports a particular brand mainly because his friends expect him to do so. This represents ______. a identification b internalization c compliance 11 Cognitive dissonance occurs when ______. a attitudes and behaviors are inconsistent b consumers have complete knowledge about a product c consumers strongly agree with advertisements 12 The Theory of Reasoned Action improves the original Fishbein Model by considering ______. a only product attributes b behavioral intentions and social influence c only consumer emotions 13 A product becomes more attractive because consumers are told that only a few units are left. Which persuasion principle is being used? a Scarcity b Authority c Consistency 14 According to the two-factor theory of message repetition, excessive repetition of an advertisement may eventually cause ______. a greater product involvement b internalization c boredom and wear-out 15 According to the Elaboration Likelihood Model (ELM), highly involved consumers are more likely to use the ______ route to persuasion. a peripheral b central c experiential

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Chapter 7: Attitudes and Persuasive Communications

AsterQuiz

About this activity

Created by

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AsterQuiz

Chapter 7: Attitudes and Persuasive CommunicationsOnline version

by IMA ILYANI IBRAHIM

Which of the following best defines an attitude?

Anything toward which a consumer has an attitude is known as a(n) ______.

Which attitude function is related to rewards and punishments?

A consumer buys environmentally friendly products because these products reflect his personal values. Which attitude function does this illustrate?

A deodorant advertisement emphasizes the embarrassment of having body odor in public. This advertisement mainly appeals to the ______ function.

Which attitude function helps consumers create order, structure, and meaning in their lives?

In the ABC Model of Attitudes, “Affect” refers to ______.

Which sequence represents the high-involvement hierarchy of effects?

A consumer buys a low-cost product with limited knowledge and evaluates it only after using it. This represents the ______ hierarchy.

A student supports a particular brand mainly because his friends expect him to do so. This represents ______.

Cognitive dissonance occurs when ______.

The Theory of Reasoned Action improves the original Fishbein Model by considering ______.

A product becomes more attractive because consumers are told that only a few units are left. Which persuasion principle is being used?

According to the two-factor theory of message repetition, excessive repetition of an advertisement may eventually cause ______.

According to the Elaboration Likelihood Model (ELM), highly involved consumers are more likely to use the ______ route to persuasion.