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Marketing Mix Challenge

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Marketing Mix Challenge

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About this activity

Test your Marketing Mix IQ.

Created by

Amy Wisdom
Amy Wisdom
United States

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Marketing Mix Challenge
 

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Marketing Mix ChallengeOnline version

Test your Marketing Mix IQ.

by Amy Wisdom
1

A restaurant opens a location directly across from a high school. Which P is being targeted?

2

A company changes its snack recipe because customers say the flavor is too salty. Which P is involved?

3

A theater offers student tickets for $7 instead of $12. Which P is this?

4

A new arcade pays a local athlete to post about its grand opening. Which P is used?

5

A company adds three new flavors to give more choices. Which P is this?

6

A business starts selling online, not just in a physical store. Which P is affected?

7

A café raises the price of its specialty drinks from $4 to $5. Which P is changing?

8

A company creates a TikTok challenge to get people talking about its new product. Which P is this?

9

What P should a new café focus on if customers don’t know it exists?

10

Your client is a new escape room business for teens. Which P would you optimize last to boost visits?

11

What does the marketing concept emphasize?

12

Which of the following are the 4 Ps of the marketing mix?

13

In customer orientation, decisions are based on what?

14

Which activity is NOT aligned with the marketing concept?

15

What is a primary goal of the marketing concept?

 
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