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Ventas

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Unidad 1 Semana 2

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ventas
marca
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POLITÉCNICO GRANCOLOMBIANO EDUCACIÓN VIRTUAL
POLITÉCNICO GRANCOLOMBIANO EDUCACIÓN VIRTUAL
Colombia

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VentasOnline version

Unidad 1 Semana 2

by POLITÉCNICO GRANCOLOMBIANO EDUCACIÓN VIRTUAL
1

serpiente Conductual comunicación Afectiva de Unique Propositive ventas Cognitiva única Selling fidelidad Promesa

Fue la la que jugó un papel estratégico - comercial convenciendo a Eva para que persuadiera a Adán y mordiera la manzana . El concepto de USP ( ? ) indicaba que el consumidor tiende a recordar tan solo un atributo de los productos ofrecidos por el mercado . La es el acto de transferir , recibir y procesar información . : el producto / marca debe estar en la memoria del consumidor . Se habla entonces de posicionamiento y Top of Mind . : el producto / marca debe generar una actitud y determinados sentimientos por parte del consumidor . Se habla entonces de Top of Heart . : el producto / marca debe generar una respuesta , consecuencia y / o refuerzo en el momento de la compra . Se habla entonces de Top of Wallet . La enmarcada en un contexto de Mercadeo refiere a la actitud favorable y constante del consumidor frente a la marca .

 
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