Matching Pairs Media StrategiesOnline version Advertising vocabulary by Lee Chastain 1 Humor 2 Sensory Appeal 3 Nostalgia 4 Expert Testimonials 5 Bandwagon 6 Statistics 7 Celebrity Endorsements Think ‘retro’ or ‘throwback’. For some, it reminds them of the good old days. For others, it’s cool and trendy. Making it appear that it’s already very popular with everyone else. Who wants to be the only one left out? They want you to FEEL something – excited, scared, sympathetic, or hungry. Having a strong reaction leads to making a lasting impact. Experts in that particular field offer their approval. People tend to remember an ad and share it if it makes them LAUGH. Impress with numbers. Ads feature superheroes, super models, famous athletes or celebrities - making it seem like you can be just like them.