Matching Pairs Types of Digital MediaOnline version Types of Digital Media by Joan Samblancat Cantó 1 pop ups and por behinds 2 skyscrapers 3 Viral marketing 4 Online video ads: 5 Mobile MK 6 Websites 7 Social Media MK 8 E-mail Communication 9 Banner and display ads extra long skinny ads down the side of a web inexpensive coomunication channel multiple formats blur distintion between advertising, PR direct marketing these are annoying mk and communications to consumers on portable devices Blogs and Linked social networks Banner ads are used to do click through rate (CTR) (these are often less than 1%) Email FB Yt