Matching Pairs Types of Digital MediaOnline version Types of Digital Media by Joan Samblancat Cantó 1 E-mail Communication 2 Mobile MK 3 Online video ads: 4 Websites 5 Viral marketing 6 Social Media MK 7 pop ups and por behinds 8 skyscrapers 9 Banner and display ads blur distintion between advertising, PR direct marketing Banner ads are used to do click through rate (CTR) (these are often less than 1%) inexpensive coomunication channel mk and communications to consumers on portable devices Email FB Yt these are annoying multiple formats Blogs and Linked social networks extra long skinny ads down the side of a web