Matching Pairs Advertising_Mid Term ExamOnline version Mid Term Study Activity by Cardelia Brewer Brewer 1 Found in 1976 2 Spyware is... 3 The consumer decision-making process in which a moderate amount of time is spent collecting and comparing information about an unfamiliar product or brand. 4 How can an ad's success be determined? 5 The combination of unique qualities of a company, product, or product line. 6 Sharing files with others or giving others an opportunity to look at files can cause a computer to have... 7 A belief in the moral benefit and importance of work and its inherent ability to strengthen character. 8 Promotion that seeks to develop initial demand for a good, service, organization, person, place, idea, or cause. 9 A range of abilities or competencies that a person may develop during their life through their education, training, work experience, interests, and extra-curricular activities. 10 Maslow's Hierarchy of Needs highest level is... 11 Why is an emotional connection beneficial to an advertisement? 12 Students who are participants in a Career and Technology Student Organization develop... 13 The driving forces that cause consumers to buy products and services. 14 How does a person's self-concept relate to their purchases? 15 When a person hurt or embarrass another person using their cell phone or other technology to send or post text or images. 16 Why are psychographics useful to marketers? 17 A marketing business that plans, creates, and manages the advertising for other businesses. 18 How can an ad achieves its goal and be considered great? 19 Marketing plan... 20 Marketing is an important business function... 21 Found in 1946 22 Identifying and satisfying the needs of customers during the development and marketing of a product or service. 23 Why do businesses conduct researches? 24 How can an ad become "great?" 25 The difference between a need and a want... 26 Found in 1965 is important because it focus on the marketing functions that carries out action plans and timelines to be completed. cyberbullying by how well it achieves its goals through increased sales, attitude change, and heightened brand awareness. buying motives limited decision making when it achieves the sponsor's objective and satisfies the customer's objective by engaging them and delivering a relevant message. To determine exactly what customers want because it is all about satisfying customer needs; therefore, sales, profits, and continued success is dependent upon customer satisfaction. marketing concept because emotions can be very powerful motivators. because it is a reflection of their success and status SkillsUSA Distributive Education Clubs of America Health Occupations Students of America brand a need is anything that a person requires for survival whereas a want is something a person desire but could live without. self-actualization which is when a person realizes their potential. because they look at consumer interests, attitudes, opinions, and lifestyles which are important factors that influence consumer purchases. Have a strategy, creativity, and an execution informative advertising work ethics learning, thinking, communication, technology, and interpersonal skills which are essential skills. a serious computer threat that monitors a person's online activities or installs programs without the users' permission or knowledge. a virus Advertising Agency employability skills
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