Matching Pairs Advertising_Mid Term ExamOnline version Mid Term Study Activity by Cardelia Brewer Brewer 1 How does a person's self-concept relate to their purchases? 2 The combination of unique qualities of a company, product, or product line. 3 Identifying and satisfying the needs of customers during the development and marketing of a product or service. 4 How can an ad become "great?" 5 A belief in the moral benefit and importance of work and its inherent ability to strengthen character. 6 The consumer decision-making process in which a moderate amount of time is spent collecting and comparing information about an unfamiliar product or brand. 7 Spyware is... 8 Marketing plan... 9 Found in 1965 10 Maslow's Hierarchy of Needs highest level is... 11 How can an ad's success be determined? 12 Why are psychographics useful to marketers? 13 How can an ad achieves its goal and be considered great? 14 Sharing files with others or giving others an opportunity to look at files can cause a computer to have... 15 Why is an emotional connection beneficial to an advertisement? 16 When a person hurt or embarrass another person using their cell phone or other technology to send or post text or images. 17 A range of abilities or competencies that a person may develop during their life through their education, training, work experience, interests, and extra-curricular activities. 18 Marketing is an important business function... 19 Promotion that seeks to develop initial demand for a good, service, organization, person, place, idea, or cause. 20 A marketing business that plans, creates, and manages the advertising for other businesses. 21 Found in 1976 22 Found in 1946 23 Students who are participants in a Career and Technology Student Organization develop... 24 The difference between a need and a want... 25 The driving forces that cause consumers to buy products and services. 26 Why do businesses conduct researches? Distributive Education Clubs of America because they look at consumer interests, attitudes, opinions, and lifestyles which are important factors that influence consumer purchases. SkillsUSA Advertising Agency informative advertising a need is anything that a person requires for survival whereas a want is something a person desire but could live without. because it is a reflection of their success and status employability skills self-actualization which is when a person realizes their potential. Health Occupations Students of America a serious computer threat that monitors a person's online activities or installs programs without the users' permission or knowledge. brand because emotions can be very powerful motivators. learning, thinking, communication, technology, and interpersonal skills which are essential skills. by how well it achieves its goals through increased sales, attitude change, and heightened brand awareness. marketing concept limited decision making when it achieves the sponsor's objective and satisfies the customer's objective by engaging them and delivering a relevant message. work ethics a virus cyberbullying because it is all about satisfying customer needs; therefore, sales, profits, and continued success is dependent upon customer satisfaction. To determine exactly what customers want is important because it focus on the marketing functions that carries out action plans and timelines to be completed. buying motives Have a strategy, creativity, and an execution
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