Matching Pairs Advertising_Mid Term ExamOnline version Mid Term Study Activity by Cardelia Brewer Brewer 1 The driving forces that cause consumers to buy products and services. 2 How can an ad achieves its goal and be considered great? 3 Maslow's Hierarchy of Needs highest level is... 4 When a person hurt or embarrass another person using their cell phone or other technology to send or post text or images. 5 Why is an emotional connection beneficial to an advertisement? 6 How can an ad become "great?" 7 Found in 1965 8 Spyware is... 9 Promotion that seeks to develop initial demand for a good, service, organization, person, place, idea, or cause. 10 The consumer decision-making process in which a moderate amount of time is spent collecting and comparing information about an unfamiliar product or brand. 11 Identifying and satisfying the needs of customers during the development and marketing of a product or service. 12 A marketing business that plans, creates, and manages the advertising for other businesses. 13 The difference between a need and a want... 14 Found in 1976 15 The combination of unique qualities of a company, product, or product line. 16 Sharing files with others or giving others an opportunity to look at files can cause a computer to have... 17 Found in 1946 18 A belief in the moral benefit and importance of work and its inherent ability to strengthen character. 19 Marketing plan... 20 Students who are participants in a Career and Technology Student Organization develop... 21 How can an ad's success be determined? 22 A range of abilities or competencies that a person may develop during their life through their education, training, work experience, interests, and extra-curricular activities. 23 Why are psychographics useful to marketers? 24 How does a person's self-concept relate to their purchases? 25 Marketing is an important business function... 26 Why do businesses conduct researches? To determine exactly what customers want Health Occupations Students of America because it is all about satisfying customer needs; therefore, sales, profits, and continued success is dependent upon customer satisfaction. limited decision making learning, thinking, communication, technology, and interpersonal skills which are essential skills. a serious computer threat that monitors a person's online activities or installs programs without the users' permission or knowledge. because they look at consumer interests, attitudes, opinions, and lifestyles which are important factors that influence consumer purchases. marketing concept when it achieves the sponsor's objective and satisfies the customer's objective by engaging them and delivering a relevant message. a virus cyberbullying because emotions can be very powerful motivators. by how well it achieves its goals through increased sales, attitude change, and heightened brand awareness. because it is a reflection of their success and status employability skills SkillsUSA informative advertising Advertising Agency work ethics buying motives a need is anything that a person requires for survival whereas a want is something a person desire but could live without. self-actualization which is when a person realizes their potential. is important because it focus on the marketing functions that carries out action plans and timelines to be completed. Have a strategy, creativity, and an execution brand Distributive Education Clubs of America