Fill in the Blanks MERCADONAOnline version Information about Mercadona. by Alfonso Poza 1 stores nationwide owned profits CEO share mouth productivity barcodes shareholder butcher advertising computer Mercadona is a Spanish family - supermarket chain . Francisco Roig Ballester and his wife founded the company in 1977 , which began as a small shop in Valencia . Juan Roig assumed the role of ( Chief Executive Officer ) in 1981 and the company has since expanded . Since its days as a butcher shop in 1977 , Mercadona expanded to eight in 1981 and 1 , 636 stores as of December 2018 with more on the way . Today it holds 13 . 5% of Spain's total food retail space and brought in more than ? 593 million in for the 2018 fiscal year . Juan Roig , is the CEO and major , his wife owns 28% , and his brother Fernando Roig owns , 9% . Mercadona was the first Spanish company to use in its stores . The system has since permitted increased monitoring of product movement , in addition to an increase in the speed of customer checkout times . Mercadona also has an automated distribution center , in the outskirts of Madrid , where monitors keep track of orders , while robot arms do all the work . The modern adaptability of Mercadona has been a positive model for increasing . Mercadona does not spend capital resources on or marketing campaigns , yet another method of cutting costs . It instead relies on word of and free social media to promote and maintain its brand . Their Twitter Facebook and YouTube accounts pictures and videos of products and company practices .
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