Matching activityOnline version This activity is for students to practice concepts on the "persuading to buy" topic from module 1, topic 4, session 1. by Jorge Galindo Noriega 1 Techniques used by succesful advertisers 2 Ways to persuade customers 3 Questions Facts and figures: Provide information like numbers and statistics. Snob appeal: Imply that using a product will make people part of an elite group. Testimonials: Using famous people to persuade consumers. Hidden fears: Making people think that having a product will keep them safe. Endorse: Personally recomend a product in exchange of payment. Imply: Suggest that a product or service is good. Prove: Showing a product or service is good, by providing facts. Promote: Make people know about a product so they want to buy it. How long did the 100 year last? Which country makes the Panama hats? In which month do the Russians celebrate the October revolution? How long did the 30 year war last? The canary islands got their name from which animal? Where are the Chinese goosberries from?
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