Matching Pairs Purchasing StrategiesOnline version Matching purchasing strategies 3-2 by Jennifer Vance 1 The process of purchasing products based on desire rather than logic 2 Saving as much as possible and spending money only when necessary 3 Purchasing something on the spur of the moment without any planning 4 The percentage amount added to production cost to obtain the price of an item 5 Getting the highest value for the money spent 6 Setting an introduction price high to recover the research and development costs. 7 Setting a price based on production cost plus a markup 8 A profit that allows a business to survive and grow 9 The process of selecting goods and services based on need, want and logical choices. 10 Setting a price to be competitive with prices of similar products. cost-recovery pricing optimizing economizing market based pricing cost-plus pricing emotional buying markup rational buying impulse buying normal profit