Matching Pairs Purchasing StrategiesOnline version Matching purchasing strategies 3-2 by Jennifer Vance 1 The percentage amount added to production cost to obtain the price of an item 2 Setting an introduction price high to recover the research and development costs. 3 Purchasing something on the spur of the moment without any planning 4 A profit that allows a business to survive and grow 5 Setting a price based on production cost plus a markup 6 Setting a price to be competitive with prices of similar products. 7 The process of selecting goods and services based on need, want and logical choices. 8 Getting the highest value for the money spent 9 Saving as much as possible and spending money only when necessary 10 The process of purchasing products based on desire rather than logic market based pricing impulse buying markup rational buying economizing cost-recovery pricing normal profit cost-plus pricing optimizing emotional buying