Matching Pairs Purchasing StrategiesOnline version Matching purchasing strategies 3-2 by Jennifer Vance 1 The process of purchasing products based on desire rather than logic 2 Setting a price to be competitive with prices of similar products. 3 Getting the highest value for the money spent 4 Setting an introduction price high to recover the research and development costs. 5 A profit that allows a business to survive and grow 6 The percentage amount added to production cost to obtain the price of an item 7 Setting a price based on production cost plus a markup 8 The process of selecting goods and services based on need, want and logical choices. 9 Saving as much as possible and spending money only when necessary 10 Purchasing something on the spur of the moment without any planning market based pricing emotional buying economizing cost-recovery pricing markup rational buying optimizing impulse buying normal profit cost-plus pricing