Fill in the Blanks AmazonOnline version E-commerce by Antonela Actis 1 goods environment year online electronics online company websites video Bezos 1999 shopping Internet leader books marketed 1995 Amazon . com is one of the biggest success stories of the . It was started by Jeff from a garage in Seattle , Washington in and is now the largest retailer in the world . Bezos was Time magazine's Person of the Year in for popularizing online . His originally sold only but has diversified into selling music , games , toys , and other popular ranges of . Amazon has cleverly itself worldwide by establishing separate in different countries . In 2007 Amazon launched its Kindle e - book reader , which now enjoys a huge share of that market . A later it teamed up with toy and electronics makers to sell goods with minimal packaging to help the . It remains an innovative in the area of commerce .