Matching Pairs Marketing VocabularyOnline version Choose the correct word partnership from the previous exercise in International Marketing to complete these definitions. by JAIR ALEXANDER ALZATE TORRES 1 Seeing Coca-cola or McDonald´s in many films is a clear example of ......... 2 Yamaha uses its name on other type of products. Its ...................... took them to musical instruments. 3 When entering a new market, a SWOT analysis (strengths/weaknesses/opportunities/ t h reats) is conducted on a product, service or company before deciding on a . . . . . . . . . . . . . 4 Part of building up a . . . . . . . . . . . . is analysing the buying habits of consumers 5 If we really want to impact the market we definitely need to try a . . . . . . . . . such as internet, on TV, and radio 6 The activity or fact of increasing the market share of an existing product, or promoting a new product, through strategies such as bundling, advertising, lower prices, or volume discounts. 7 It may also be necessary to carry out a STEP a nalysis (sociological/technological/ economic/political) of a new geographical market in order to decide if changes are to be made for . . . . . . . . . . . . . 8 . . . . . . . . . . . is how a product is placed (up-market, mid-market, budget) in relation to rival products. 9 The goal of . . . . . . . . programs is to help companies keep as many customers as possible, often through customer loyalty and brand loyalty initiatives. 10 The USP (unique selling point) is the . . . . . . . . . . . . which makes it different from its competitors. market segmentation customer retention Brand positioning marketing strategy customer profile marketing mix product feature product placement brand extension market penetration
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