Matching Pairs Marketing VocabularyOnline version Choose the correct word partnership from the previous exercise in International Marketing to complete these definitions. by JAIR ALEXANDER ALZATE TORRES 1 The activity or fact of increasing the market share of an existing product, or promoting a new product, through strategies such as bundling, advertising, lower prices, or volume discounts. 2 It may also be necessary to carry out a STEP a nalysis (sociological/technological/ economic/political) of a new geographical market in order to decide if changes are to be made for . . . . . . . . . . . . . 3 Seeing Coca-cola or McDonald´s in many films is a clear example of ......... 4 When entering a new market, a SWOT analysis (strengths/weaknesses/opportunities/ t h reats) is conducted on a product, service or company before deciding on a . . . . . . . . . . . . . 5 Part of building up a . . . . . . . . . . . . is analysing the buying habits of consumers 6 If we really want to impact the market we definitely need to try a . . . . . . . . . such as internet, on TV, and radio 7 The USP (unique selling point) is the . . . . . . . . . . . . which makes it different from its competitors. 8 . . . . . . . . . . . is how a product is placed (up-market, mid-market, budget) in relation to rival products. 9 The goal of . . . . . . . . programs is to help companies keep as many customers as possible, often through customer loyalty and brand loyalty initiatives. 10 Yamaha uses its name on other type of products. Its ...................... took them to musical instruments. marketing strategy brand extension customer retention market penetration Brand positioning market segmentation marketing mix product placement product feature customer profile
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