Matching Pairs Ad Techniques - part 1Online version Matching advertising techniques to their definition. by Quinn Sanford 1 Humor 2 Games and Activities 3 Claim 4 Association 5 Hype 6 Must-have 7 Call to Action Putting a commercial into the form of a game can be a fun way for you to get to know more about the product and spend more time with it. Suggesting that you must have the product to be happy, popular, or satisfied. Telling you what to do - "buy today!" or "vote now!" - removes all doubt about next steps. Using images (like a cartoon character or the American flag), in the hope that you'll transfer your good feelings about the image to the product. Using words like AMAZING and INCREDIBLE make products seem really exciting. Informing you about how the product works or helps you. Using ads that make you laugh can catch your attention and be memorable.