Matching Pairs MKTG 360 Chp 2 Online version MKTG 360 Chp 2 by Ryan Brown 1 Breakthrough Opportunities 2 Market Penetration 3 Competitive Advantage 4 Diversification 5 Product Development 6 Differentiation 7 Retention Rate 8 Customer Equity 9 Market Development 10 Acquisition Cost the percentage of customers retained as compared to the total number of customers. moving into totally different lines of business perhaps entirely unfamiliar products, markets, or even levels in the production-marketing system. the expense required to acquire a new customer. a firm has a marketing mix that the target market sees as better than a competitor's mix. the marketing mix is distinct from and better than what's available from a competitor. trying to increase sales by selling present products in new markets. offering new or improved products for present markets. trying to increase sales of a firm's present products in its present markets-probably through a more aggressive marketing mix. opportunities that help innovators develop hard-to-copy marketing strategies that will be very profitable for a long time. the expected earnings stream (profitability) of a firm's current and prospective customers over some period of time.
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