Matching Pairs MKTG 360 Chp 2 Online version MKTG 360 Chp 2 by Ryan Brown 1 Market Penetration 2 Competitive Advantage 3 Diversification 4 Acquisition Cost 5 Differentiation 6 Product Development 7 Market Development 8 Customer Equity 9 Retention Rate 10 Breakthrough Opportunities opportunities that help innovators develop hard-to-copy marketing strategies that will be very profitable for a long time. moving into totally different lines of business perhaps entirely unfamiliar products, markets, or even levels in the production-marketing system. offering new or improved products for present markets. the percentage of customers retained as compared to the total number of customers. the expense required to acquire a new customer. a firm has a marketing mix that the target market sees as better than a competitor's mix. trying to increase sales by selling present products in new markets. the marketing mix is distinct from and better than what's available from a competitor. the expected earnings stream (profitability) of a firm's current and prospective customers over some period of time. trying to increase sales of a firm's present products in its present markets-probably through a more aggressive marketing mix.
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