Matching Pairs MKTG 360 Chp 2 pt 3Online version MKTG 360 Chp 2 pt 3 by Ryan Brown 1 Channel of Distribution 2 Marketing Mix 3 Personal Selling 4 Customer Service 5 Target Marketing 6 Marketing Management Process 7 Mass Marketing 8 Target Market 9 Marketing Strategy a marketing mix is tailored to fit some specific target customers. a fairly homogeneous (similar) group of customer to whom a company wishes to appeal. the controllable variables that the company puts together to satisfy a target group. the typical production-oriented approach that vaguely aims at everyone with the same marketing mix. direct spoken communication between sellers and potential customers, usually in person but sometimes over the telephone or even via a video-conference over the Internet. any series of firms or individuals who participate from producer to final user or consumer. the process of (1) planning marketing activities, (2) directing the implementation of the plans, and (3) controlling these plans. a personal communication between seller and a customer who wants the seller to resolve a problem with a purchase; often the key to building repeat business. specifies a target market and a related marketing mix.
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