Matching Pairs MKTG 360 Chp 2 pt 3Online version MKTG 360 Chp 2 pt 3 by Ryan Brown 1 Marketing Mix 2 Mass Marketing 3 Personal Selling 4 Marketing Management Process 5 Customer Service 6 Target Market 7 Target Marketing 8 Marketing Strategy 9 Channel of Distribution a personal communication between seller and a customer who wants the seller to resolve a problem with a purchase; often the key to building repeat business. the process of (1) planning marketing activities, (2) directing the implementation of the plans, and (3) controlling these plans. the controllable variables that the company puts together to satisfy a target group. direct spoken communication between sellers and potential customers, usually in person but sometimes over the telephone or even via a video-conference over the Internet. specifies a target market and a related marketing mix. the typical production-oriented approach that vaguely aims at everyone with the same marketing mix. a fairly homogeneous (similar) group of customer to whom a company wishes to appeal. a marketing mix is tailored to fit some specific target customers. any series of firms or individuals who participate from producer to final user or consumer.
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