Matching Pairs MKTG 360 Chp 4 Online version MKTG 360 Chp 4 by Ryan Brown 1 Positioning 2 Combined Target Market Approach 3 Customer Relationship Management (CRM) 4 Market 5 Single Target Market Approach 6 Segmenting 7 Market Segment 8 Multiple Target Market Approach 9 Generic Market 10 Segmenters segmenting the market and picking one of the homogeneous segments at the firm's target market. an approach that refers to how customers think about proposed or preset brands in a markets. a market with broadly similar needs-and sellers offering various and often diverse ways of satisfying those needs. combining two or more sub-markets into one larger target market as a basis for one strategy. an approach where the sellers fine-tunes the marketing effort with information from a detailed customer database. an aggregating process that clusters people with similar needs into a market segment. aim at one or more homogeneous segments and try to develop a different marketing mix for each segment. a group of potential customers with similar needs who are willing to exchange something of value with sellers offering various goods or service-that is, ways of satisfying those needs. segmenting the market and choosing two or more segments, then treating each as a separate target market needing a different marketing mix. a relatively homogeneous group of customers who will respond to a marketing mix in a similar way.
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