Matching Pairs MKTG 360 Chp 4 Online version MKTG 360 Chp 4 by Ryan Brown 1 Combined Target Market Approach 2 Positioning 3 Multiple Target Market Approach 4 Market 5 Generic Market 6 Customer Relationship Management (CRM) 7 Market Segment 8 Segmenting 9 Segmenters 10 Single Target Market Approach an approach where the sellers fine-tunes the marketing effort with information from a detailed customer database. a market with broadly similar needs-and sellers offering various and often diverse ways of satisfying those needs. combining two or more sub-markets into one larger target market as a basis for one strategy. a group of potential customers with similar needs who are willing to exchange something of value with sellers offering various goods or service-that is, ways of satisfying those needs. an approach that refers to how customers think about proposed or preset brands in a markets. aim at one or more homogeneous segments and try to develop a different marketing mix for each segment. an aggregating process that clusters people with similar needs into a market segment. segmenting the market and picking one of the homogeneous segments at the firm's target market. segmenting the market and choosing two or more segments, then treating each as a separate target market needing a different marketing mix. a relatively homogeneous group of customers who will respond to a marketing mix in a similar way.
New game