Matching Pairs MKTG 360 Chp 4 pt 2Online version MKTG 360 Chp 4 pt 2 by Ryan Brown 1 Qualifying Dimensions 2 Positioning Statement 3 Combiners 4 Product-Market 5 Determining Dimensions 6 Clustering Techniques the dimensions that actually affect the customers purchase of a specific product or brand in a product-market. approaches used to try to find to find similar patterns within sets of data. the dimensions that are relevant to including a customer type in a product-market. a market with very similar needs-and sellers offering various close substitute ways of satisfying those needs. a positioning statement concisely identifies the firm's desired target market, product type, primary benefit or point of differentiation, and the main reasons a buyer should believe the firm's claim. firms that try to increase the size of their target markets by combing two or more segments.
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