Matching Pairs MKTG 360 Chp 5 pt 2Online version MKTG 360 Chp 5 pt 2 by Ryan Brown 1 Needs 2 Drive 3 Selective Retention 4 Social Needs 5 Personal Needs 6 Selective Perception 7 Physiological Needs 8 Wants 9 Perception 10 Selective Exposure an individual's need for personal satisfaction unrelated to what others think or do. the basic forces that motivate a person to do something. people remember only what they want to remember. needs concerned with love, friendship, status, and esteem-things that involve a persons interaction with others. our eyes and minds seek out and notice only information that interests us. needs that are learned during person's life. people screen out or modify ideas, messages, and information that conflict with previously learned attitudes and belief. biological needs such as the need for, drink, rest, and sex. how we gather and interpret information from the world around us. a strong stimulus that encourages action to reduce a need.
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