Matching Pairs MKTG 360 Chp 5 pt 2Online version MKTG 360 Chp 5 pt 2 by Ryan Brown 1 Personal Needs 2 Wants 3 Selective Exposure 4 Needs 5 Physiological Needs 6 Social Needs 7 Selective Retention 8 Selective Perception 9 Drive 10 Perception the basic forces that motivate a person to do something. how we gather and interpret information from the world around us. an individual's need for personal satisfaction unrelated to what others think or do. needs that are learned during person's life. our eyes and minds seek out and notice only information that interests us. biological needs such as the need for, drink, rest, and sex. people remember only what they want to remember. needs concerned with love, friendship, status, and esteem-things that involve a persons interaction with others. people screen out or modify ideas, messages, and information that conflict with previously learned attitudes and belief. a strong stimulus that encourages action to reduce a need.
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