Matching Pairs MKTG 360 Chp 5 pt 2Online version MKTG 360 Chp 5 pt 2 by Ryan Brown 1 Perception 2 Physiological Needs 3 Needs 4 Selective Perception 5 Wants 6 Selective Exposure 7 Social Needs 8 Selective Retention 9 Drive 10 Personal Needs the basic forces that motivate a person to do something. needs concerned with love, friendship, status, and esteem-things that involve a persons interaction with others. how we gather and interpret information from the world around us. an individual's need for personal satisfaction unrelated to what others think or do. people screen out or modify ideas, messages, and information that conflict with previously learned attitudes and belief. biological needs such as the need for, drink, rest, and sex. people remember only what they want to remember. our eyes and minds seek out and notice only information that interests us. a strong stimulus that encourages action to reduce a need. needs that are learned during person's life.
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