Matching Pairs MKTG 360 Chp 5 pt 2Online version MKTG 360 Chp 5 pt 2 by Ryan Brown 1 Drive 2 Physiological Needs 3 Needs 4 Selective Perception 5 Selective Exposure 6 Personal Needs 7 Perception 8 Social Needs 9 Wants 10 Selective Retention our eyes and minds seek out and notice only information that interests us. the basic forces that motivate a person to do something. needs that are learned during person's life. people remember only what they want to remember. a strong stimulus that encourages action to reduce a need. an individual's need for personal satisfaction unrelated to what others think or do. how we gather and interpret information from the world around us. people screen out or modify ideas, messages, and information that conflict with previously learned attitudes and belief. needs concerned with love, friendship, status, and esteem-things that involve a persons interaction with others. biological needs such as the need for, drink, rest, and sex.
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