Matching Pairs MKTG 360 Chp 5 pt 2Online version MKTG 360 Chp 5 pt 2 by Ryan Brown 1 Selective Perception 2 Selective Retention 3 Wants 4 Social Needs 5 Needs 6 Personal Needs 7 Selective Exposure 8 Perception 9 Drive 10 Physiological Needs a strong stimulus that encourages action to reduce a need. needs that are learned during person's life. people screen out or modify ideas, messages, and information that conflict with previously learned attitudes and belief. an individual's need for personal satisfaction unrelated to what others think or do. how we gather and interpret information from the world around us. people remember only what they want to remember. the basic forces that motivate a person to do something. our eyes and minds seek out and notice only information that interests us. needs concerned with love, friendship, status, and esteem-things that involve a persons interaction with others. biological needs such as the need for, drink, rest, and sex.