Matching Pairs Advertising Online version English for specific purposes by Богдан Войтенко 1 By word of mouth 2 Tagline 3 Commercial 4 Glossy 5 Off-the-wall 6 Jingle 7 To endorse 8 To emphasize the perks 9 To stand out 10 To appeal to Telling people you know about particular product An advertisement that is broadcast on television or radio To show the benefits of the product To be interesting/attractive to someone Publicly approve of something (especially if it's done by a celebrity) A short, easily remembered phrase To be very noticeable or much better Smooth and shiny A short simple tune or song Surprising and unusual