Matching Pairs level 3 unit 9 vocabularyOnline version match the definitions to the words by LAURA BELTRAN*CALVILLO 1 conduct an advertising campaign 2 Increase awareness 3 Promote the company´s name 4 Enter a market 5 Attract customers 6 Boost sales 7 Reach a target audience 8 Expand your range of products / services 9 Offer a discount 10 Improve market share to sell more of your products or services compared with other companies than you did in the past increase sales increase the number / variety of products / services your company sells to take an amount of money off the usual cost of something To raise consciousness of something to start selling goods or services in a particular market To achieve the attention of a group of people start a project to have a series of advertisements for a product, service, etc. make more people aware of a company, e.g. through advertising make customers feel interested in something or want to go somewhere