Newspaper Technical CodesOnline version Match the terms and their definitions! by Gavin Hood 1 Group 1 2 Group 2 3 Group 3 4 Group 4 5 Group 5 6 Group 6 7 Group 7 8 Group 8 9 Group 9 10 Group 10 11 Group 11 12 Group 12 13 Group 13 14 Group 14 15 Group 15 16 Group 16 17 Group 17 18 Group 18 19 Group 19 20 Group 20 Masthead Title of the newspaper displayed on the front page Barcode Used to scan the newspaper when purchasing. It is an optical, machine-readable, representation of data and contains information such as price. Caption Brief text underneath an image describing the photograph or graphic. Used to 'anchor' the meaning. Main Image Dominant picture, often filling much of the front cover. Page Numbers A system of organisation within a newspaper or magazine. Helps you find what you want to read. Headline A phrase that summarises the main point of the article. Usually in large print and a different style to catch the attention of the reader. Target Audience People who the newspaper aims to sell to. Pull-Quote A quote taken from within an article, usually said by the person in the image. Printed in large print, usually in the middle of the copy. Classified Ad An advertisement that uses only text, as opposed to a 'display ad' which also incorporates graphics. Skyline An information panel on the front page that tells the reader about other stories in the paper to tempt them inside. Edition Some newspapers print several of these every night. These are versions with some changes and maybe additional late stories (an updated version). Stand First Block of text that introduces the story, normally in a different style to the body text and headline. Byline The line above the story which gives the author's name and sometimes their job and location. Body Text or Copy Written material that makes up the main part of an article. Standalone Picture story that can exist on its own or on a front page leading to a story inside. Centre Spread A photograph, often in full colour, that runs across the middle two pages. Lead Story Main story, usually a splash. Gutter The blank space between margins of facing pages of a publication or the blank space between columns of text. Folio Top label for the whole page. Can relate to the area covered in the paper for example, National or a big news topic such as Social Media, Syria, etc. Page Furniture Everything on a page except pictures or text of stories.
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