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Context and set of circumstances surrounding a writer or speaker’s attempt to persuade.
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A close examination and interpretation of a non-fiction (usually argumentative) work that analyzes how the author uses language, devices, and genre characteristics to create intended effects and persuade the reader.
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Method of organization for the three elements of rhetoric, ethos, pathos, and logs.
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The art of argumentation/persuasion
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Person(s) who the speaker hopes to persuade.
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The person (or organization) who is trying to persuade
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The time, place, and environment of the rhetorical situation.
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What the speaker is trying to persuade; the reason for the communication.
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Emotional appeal - a method of persuasion that’s designed to create an emotional response in the reader/viewer by connecting the audience’s values, needs, and sensibilities.
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An assertion, position, or arguable thesis about a topic or issue. The difference between this an a thesis is that this must be debatable.
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Ethical appeal - a method of persuasion that is based on the writer or speaker’s credibility
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Logical appeal - a method of persuasion that is based on the writer or speaker appealing to the audience’s sense of intelligence and logic by using facts, statistics, research, historical evidence, etc. to support a legitimate, rational, and well-reasoned argument
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instance or piece of communication
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