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Crossword Puzzle
Crossword Puzzle

Introduction to Marketing

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Introduction to Marketing

Crossword Puzzle

Marketing Basics (1-3).

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About Crossword Puzzle
marketing
marketing mix
4ps
1 times made

Created by

Neus Soler
Neus Soler
Spain

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Crossword Puzzle

Introduction to MarketingOnline version

Marketing Basics (1-3).

by Neus Soler
1

Buyer's purchase process.

2

Profile of the ideal customer.

3

Referential comparison.

4

It makes consumers to identify the product and prefer it over the competitor's.

5

Method of data collection that leads to explore various angles of thoughts.

6

Dividing the potential market into groups of consumers with common needs.

7

Marketing communication. One "P" of the marketing mix.

8

Strategy based on creating new products and services in uncontested markets.

9

Classical crieterion of market segmentation.

10

Satisfies a need or desire.

11

Elements of the marketing mix.

12

Developed the Theory of Human Motivation.

13

Group of people capable of acquiring the product offered by a company.

14

Data collection method.

15

Group of consumers that are representative of the set of consumers that are object of study.

16

In marketing: Potential buyers + Consumers.

17

The element of the marketing mix that captures value.

18

Values the capabilities of the company and how the environment can affect it.

19

"A feeling of lack of something, a physiological or psychological state" (Kotler).

20

Statement that tells our potential customers how they will benefit from our offer.

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