Matching Pairs Mix and MatchOnline version MARKETING by Rachel Bryan 1 Costumer Group 2 Target Market 3 long / short product mix 4 narrow / broad product mix 5 Product Class 6 positioning 7 Product Lines 8 expansion 9 Product Item 10 Product Mix 11 deep / shallow product mix offers significant variation of its products/offers few variation within the product line the place that a brand occupies in the minds of the customers and how it is distinguished from the products of the competitors and different from the concept of brand awareness a limited number of product line, offers many line product mixes can also vary for b usinesses whithin the same industry, depending on each business's target market, size and finances. the particular assortment of products a business offers to meet its market's needs and its company's goals is it product mix.` is a group of related product items a group of products that are homogeneous or generally considered as substitutes for each other. business has many products/ if a business doesnt have many items in its product line each individual good, service, or idea that a business offers for is a product item product-mix strategy a collection of customers that can be shared by multiple accounts receivable companies.
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