Matching Pairs Mix and MatchOnline version MARKETING by Rachel Bryan 1 Target Market 2 Product Mix 3 deep / shallow product mix 4 Costumer Group 5 Product Lines 6 expansion 7 Product Class 8 Product Item 9 positioning 10 long / short product mix 11 narrow / broad product mix product-mix strategy the place that a brand occupies in the minds of the customers and how it is distinguished from the products of the competitors and different from the concept of brand awareness a collection of customers that can be shared by multiple accounts receivable companies. the particular assortment of products a business offers to meet its market's needs and its company's goals is it product mix.` a group of products that are homogeneous or generally considered as substitutes for each other. each individual good, service, or idea that a business offers for is a product item product mixes can also vary for b usinesses whithin the same industry, depending on each business's target market, size and finances. a limited number of product line, offers many line business has many products/ if a business doesnt have many items in its product line is a group of related product items offers significant variation of its products/offers few variation within the product line
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