Matching Pairs Mix and MatchOnline version MARKETING by Rachel Bryan 1 narrow / broad product mix 2 Product Lines 3 expansion 4 Costumer Group 5 deep / shallow product mix 6 Product Item 7 Target Market 8 Product Mix 9 Product Class 10 positioning 11 long / short product mix product mixes can also vary for b usinesses whithin the same industry, depending on each business's target market, size and finances. a collection of customers that can be shared by multiple accounts receivable companies. a group of products that are homogeneous or generally considered as substitutes for each other. is a group of related product items offers significant variation of its products/offers few variation within the product line the place that a brand occupies in the minds of the customers and how it is distinguished from the products of the competitors and different from the concept of brand awareness business has many products/ if a business doesnt have many items in its product line a limited number of product line, offers many line product-mix strategy each individual good, service, or idea that a business offers for is a product item the particular assortment of products a business offers to meet its market's needs and its company's goals is it product mix.`
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