Matching Pairs Mix and MatchOnline version MARKETING by Rachel Bryan 1 long / short product mix 2 deep / shallow product mix 3 Costumer Group 4 Product Item 5 Product Class 6 narrow / broad product mix 7 positioning 8 Product Lines 9 Target Market 10 expansion 11 Product Mix product-mix strategy the place that a brand occupies in the minds of the customers and how it is distinguished from the products of the competitors and different from the concept of brand awareness offers significant variation of its products/offers few variation within the product line product mixes can also vary for b usinesses whithin the same industry, depending on each business's target market, size and finances. a limited number of product line, offers many line a group of products that are homogeneous or generally considered as substitutes for each other. business has many products/ if a business doesnt have many items in its product line each individual good, service, or idea that a business offers for is a product item is a group of related product items the particular assortment of products a business offers to meet its market's needs and its company's goals is it product mix.` a collection of customers that can be shared by multiple accounts receivable companies.
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