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It describes the fundamental stages that a customer goes through when deciding to buy a product.
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The third stage in the Consumer Decision Process. During this stage, consumers compare the brands and products that are in their evoked set
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The state of simultaneously holding two or more conflicting ideas, beliefs, values, or emotional reactions
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Second of five stages that comprise the Consumer Decision Process. It can be categorized as internal or external research
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When a person has no prior knowledge about a product, which then leads them to seek information from personal or public sources
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The fourth stage in the consumer decision process and when the purchase actually takes place
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First step in the buying decision process, where the problem or need is understood
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Number of alternatives that are considered by consumers during the problem-solving process
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