Fill in the Blanks 4 P's of Marketing - AssessmentOnline version Assessment by Maria Olive Goldae Butial 1 Jerome McCarthy PROCESSES PLACE PEOPLE PRICE PROMOTION PHYSICAL EVIDENCE PRODUCT The original marketing mix , or 4 P's , as originally proposed by marketer and academic E . , provides a framework for marketing decision - making . The essential base ingredients of the 4 P's are : Product , Price , Place and Promotion . A is a service or good offered to meet consumer interest or demand . is the cost people pay for a product . is the " home " where the product resides , and that " home " can live in many different channels , such as a physical store display , a newspaper , radio or TV ad , or a website or blog spotlight . is product exposure and public relations efforts via advertising ( through the channels mentioned above ) as well as word of mouth , direct mail , email marketing and social media . Since the inception of the original 4 P's of marketing , marketing experts have expounded upon the mix to include three additional P's to enhance brand exposure and sales performance . These additional P's include : People , Process and Physical evidence . have always been at the epicenter of the business world . ensure consistent service delivery to every customer , at any time of day , on any given day . ? Almost all services include physical proof of a transaction , even if the bulk of what the consumer bought isn't tangible . It's something the customer can hold onto and recall about working with you .
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