Matching Pairs Data Dilemma CSMOnline version The Big Data Dilemma Vocab Matching from Common Sense Media by Deica Brown 1 privacy 2 terms of service 3 online tracking 4 targeted advertising 5 third-party 6 privacy settings 7 personalized content 8 cookies 9 opt out to choose to not participate in something small text files stored on a computer that keep track of what a person does on a website protection from being observed or tracked by others, including the government, the public, or selected individuals or groups a company other than the company that owns the website or app you are using information that a website or app shows you based on what they think you want to see a legal document that an app or website must provide which describes the rules that the company and users must obey when they use the app advertisements that are shown to you based on information that has been collected about you (location, browsing history, interests, age, etc.) apps, websites, or third parties collecting information about your online activity (other sites you visit, links you click, how long you stay, etc.) choices a website or app provides users about what information is collected and visible to others