Matching Pairs Bus Comm-Ch 15 Terms 1Online version Match each term with its definition by Kerri Stegman 1 career objective 2 career paths 3 networking 4 traditional networking 5 personal branding 6 keywords 7 job boards 8 applicant tracking system (ATS) 9 functional resume 10 LinkedIn 11 chronological resume 12 niche site 13 customized resume 14 open job market 15 elevator speech 16 hidden job market Jobs that are advertised or listed The professional steps workers take as they move from entry-level positions to higher positions in a particular field or profession A résumé that is tailored to fit a specific company and position An online employment site, such as Monster or Indeed, that provides job listings and job-search information The type of résumé that lists work history job by job, starting with the most recent position Using person-to-person contacts during a job search Words that describe an applicant’s experience, education, and qualifications in terminology reflecting the job advertisement or job description for the position Developing a contact list, making contacts in person and online, and following up on your referrals during a job search The process of establishing an image for marketing an individual; what makes a job seeker special and desirable in the job market A social media site where applicants can receive job alerts, research companies, network with other professionals, and search for job opportunities A brief statement on a résumé that summarizes a job seeker’s career goal; focuses on what he or she can contribute to the organization, not on what the organization can do for the candidate A pitch that job seekers can give in 30 to 60 seconds or less describing who they are and what they can offer focuses on a candidate’s skills rather than on past employment Jobs that have not been advertised or listed A website that lists jobs in a specialized field Technology used by companies to post openings, select résumés, rank candidates, and generate interview requests