Matching Pairs Bus Comm-Ch 15 Terms 1Online version Match each term with its definition by Kerri Stegman 1 personal branding 2 open job market 3 elevator speech 4 functional resume 5 traditional networking 6 customized resume 7 niche site 8 hidden job market 9 networking 10 keywords 11 career paths 12 chronological resume 13 LinkedIn 14 career objective 15 job boards 16 applicant tracking system (ATS) A brief statement on a résumé that summarizes a job seeker’s career goal; focuses on what he or she can contribute to the organization, not on what the organization can do for the candidate The professional steps workers take as they move from entry-level positions to higher positions in a particular field or profession Technology used by companies to post openings, select résumés, rank candidates, and generate interview requests A website that lists jobs in a specialized field Jobs that are advertised or listed Words that describe an applicant’s experience, education, and qualifications in terminology reflecting the job advertisement or job description for the position focuses on a candidate’s skills rather than on past employment A social media site where applicants can receive job alerts, research companies, network with other professionals, and search for job opportunities An online employment site, such as Monster or Indeed, that provides job listings and job-search information A résumé that is tailored to fit a specific company and position A pitch that job seekers can give in 30 to 60 seconds or less describing who they are and what they can offer Developing a contact list, making contacts in person and online, and following up on your referrals during a job search The type of résumé that lists work history job by job, starting with the most recent position Using person-to-person contacts during a job search Jobs that have not been advertised or listed The process of establishing an image for marketing an individual; what makes a job seeker special and desirable in the job market
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