Matching Pairs Bus Comm-Ch 15 Terms 1Online version Match each term with its definition by Kerri Stegman 1 applicant tracking system (ATS) 2 traditional networking 3 elevator speech 4 customized resume 5 open job market 6 career paths 7 career objective 8 networking 9 niche site 10 job boards 11 chronological resume 12 functional resume 13 keywords 14 hidden job market 15 LinkedIn 16 personal branding Using person-to-person contacts during a job search The process of establishing an image for marketing an individual; what makes a job seeker special and desirable in the job market Technology used by companies to post openings, select résumés, rank candidates, and generate interview requests A pitch that job seekers can give in 30 to 60 seconds or less describing who they are and what they can offer The professional steps workers take as they move from entry-level positions to higher positions in a particular field or profession Developing a contact list, making contacts in person and online, and following up on your referrals during a job search focuses on a candidate’s skills rather than on past employment The type of résumé that lists work history job by job, starting with the most recent position Jobs that have not been advertised or listed A website that lists jobs in a specialized field A résumé that is tailored to fit a specific company and position An online employment site, such as Monster or Indeed, that provides job listings and job-search information Words that describe an applicant’s experience, education, and qualifications in terminology reflecting the job advertisement or job description for the position A brief statement on a résumé that summarizes a job seeker’s career goal; focuses on what he or she can contribute to the organization, not on what the organization can do for the candidate Jobs that are advertised or listed A social media site where applicants can receive job alerts, research companies, network with other professionals, and search for job opportunities