Matching Pairs Bus Comm-Ch 15 Terms 1Online version Match each term with its definition by Kerri Stegman 1 traditional networking 2 networking 3 LinkedIn 4 personal branding 5 niche site 6 functional resume 7 applicant tracking system (ATS) 8 career paths 9 chronological resume 10 customized resume 11 open job market 12 career objective 13 elevator speech 14 job boards 15 hidden job market 16 keywords A social media site where applicants can receive job alerts, research companies, network with other professionals, and search for job opportunities An online employment site, such as Monster or Indeed, that provides job listings and job-search information focuses on a candidate’s skills rather than on past employment The process of establishing an image for marketing an individual; what makes a job seeker special and desirable in the job market Using person-to-person contacts during a job search A website that lists jobs in a specialized field Jobs that are advertised or listed Jobs that have not been advertised or listed A résumé that is tailored to fit a specific company and position Words that describe an applicant’s experience, education, and qualifications in terminology reflecting the job advertisement or job description for the position The type of résumé that lists work history job by job, starting with the most recent position Technology used by companies to post openings, select résumés, rank candidates, and generate interview requests Developing a contact list, making contacts in person and online, and following up on your referrals during a job search A pitch that job seekers can give in 30 to 60 seconds or less describing who they are and what they can offer A brief statement on a résumé that summarizes a job seeker’s career goal; focuses on what he or she can contribute to the organization, not on what the organization can do for the candidate The professional steps workers take as they move from entry-level positions to higher positions in a particular field or profession