Matching Pairs Customize to the audience's culture(s)Online version cultural aspects, catering to different cultures by Pablo Navarro 1 trying to please someone by making sure they have what they want or need 2 when a business makes a decision based on numbers and facts 3 when you use someone’s feelings to persuade them to your way of thinking 4 to have positive feelings about something because it seems familiar or comforting emotional appeal to resonate with to cater to data-driven
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