Matching Pairs Customize to the audience's culture(s)Online version cultural aspects, catering to different cultures by Pablo Navarro 1 trying to please someone by making sure they have what they want or need 2 when you use someone’s feelings to persuade them to your way of thinking 3 to have positive feelings about something because it seems familiar or comforting 4 when a business makes a decision based on numbers and facts data-driven to cater to to resonate with emotional appeal