Matching Pairs Workshop 7: Solo Media CampaignsOnline version Creative Media Management by Lauren Carter 1 storytelling 2 target audience 3 branding 4 viral marketing 5 engagement 6 call to action 7 platform 8 influencer marketing 9 advocacy The medium or channel used to deliver the media campaign, such as social media, television, radio, or print. The phenomenon where content spreads rapidly and widely across the internet, often through social sharing. The specific group of people that a media campaign aims to reach and influence. The level of interaction and involvement that the audience has with the media content. encouraging and mobilizing supporters to become ambassadors for a brand or cause, often through social sharing and word of mouth. The art of crafting a compelling narrative to convey a message or evoke emotions in the audience. The process of creating and promoting a unique identity for a product, service, or organization through consistent visual and messaging elements. A strategy that involves partnering with influential individuals on social media to promote a product, service, or campaign. A prompt or instruction designed to encourage the audience to take a specific action, such as making a purchase or signing up for a newsletter.
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