Matching Pairs Workshop 7: Solo Media CampaignsOnline version Creative Media Management by Lauren Carter 1 advocacy 2 target audience 3 engagement 4 influencer marketing 5 call to action 6 storytelling 7 viral marketing 8 branding 9 platform The level of interaction and involvement that the audience has with the media content. A strategy that involves partnering with influential individuals on social media to promote a product, service, or campaign. The process of creating and promoting a unique identity for a product, service, or organization through consistent visual and messaging elements. The art of crafting a compelling narrative to convey a message or evoke emotions in the audience. encouraging and mobilizing supporters to become ambassadors for a brand or cause, often through social sharing and word of mouth. The phenomenon where content spreads rapidly and widely across the internet, often through social sharing. A prompt or instruction designed to encourage the audience to take a specific action, such as making a purchase or signing up for a newsletter. The medium or channel used to deliver the media campaign, such as social media, television, radio, or print. The specific group of people that a media campaign aims to reach and influence.
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