stretching
stock market
equity stake
Annual turnover
placement
forecast
endorsement
recession
loyalty
awareness
when products are used in films or TV programmes
a place where company shares are bought and sold
how familiar people are with a brand (or its logo and slogan)
the amount of money which a business obtains (in a year) from customers by selling goods or services
money risked when a business owns part of another company
using an existing name on another type of product
a description of what is likely to happen in the future
the use of a well-known person to advertise products
a period of time when business activity decreases because the economy is doing badly
The tendency to always buy a particular brand
