Modality
Statistics, facts & expert opinions
Rhetorical Questions
Inclusive Language
Emotive Language
Repetition
words which appeal to emotions; positions an audience to view something in a positive or negative light
directly addresses the audience, either personally or as a member of shared group, to make them feel that they are on the same side as the writer or speaker.
repeating a single word or phrase to emphasise an idea or strengthen an argument.
questions which do not require an answer. They invite an audience to agree with the point of view being presented.
words which express how definite we are about something.
to strengthen and give authority to an argument.
