Matching Pairs Persuasive TechniquesOnline version Reviewing persuasive techniques by Steph Arthur 1 Inclusive Language 2 Statistics, facts & expert opinions 3 Repetition 4 Rhetorical Questions 5 Emotive Language 6 Modality questions which do not require an answer. They invite an audience to agree with the point of view being presented. directly addresses the audience, either personally or as a member of shared group, to make them feel that they are on the same side as the writer or speaker. to strengthen and give authority to an argument. repeating a single word or phrase to emphasise an idea or strengthen an argument. words which appeal to emotions; positions an audience to view something in a positive or negative light words which express how definite we are about something.