Memory Game Marketing 2.0 Pt 2Online version Unit 2.0 by Melinda Fornes Price Discrimination Used to prevent unfair trade practices. Business Policy Customer Service Agreement among competitors to raise, fix, or maintain a price of goods/services. These should be introduced with offering a product substitution. Identical goods are sold at different prices from the same store. Trading Down Going from a Ford Focus to a Rolls-Royce. Enhances/Facilitates customer's use of goods and services - more than just a department. Trading Up A predetermined course of action which is established to provide a guide toward accepted business strategies and objectives. Recommending larger quantities of merchandise at a lower price. Price Fixing Suggestion Selling Upselling Anti-Dumping Laws Going from a Rolls-Royce to a Ford Focus. Suggesting additional products/services that will enhance his/her primary purchase. Comparable Features
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