Memory Game Marketing 2.0 Pt 2Online version Unit 2.0 by Melinda Fornes Customer Service Suggestion Selling Agreement among competitors to raise, fix, or maintain a price of goods/services. Price Discrimination Business Policy Comparable Features Enhances/Facilitates customer's use of goods and services - more than just a department. Used to prevent unfair trade practices. These should be introduced with offering a product substitution. Upselling Going from a Ford Focus to a Rolls-Royce. Recommending larger quantities of merchandise at a lower price. Identical goods are sold at different prices from the same store. Trading Up A predetermined course of action which is established to provide a guide toward accepted business strategies and objectives. Price Fixing Going from a Rolls-Royce to a Ford Focus. Anti-Dumping Laws Trading Down Suggesting additional products/services that will enhance his/her primary purchase.
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