Memory Game Marketing 2.0 Pt 2Online version Unit 2.0 by Melinda Fornes A predetermined course of action which is established to provide a guide toward accepted business strategies and objectives. Suggestion Selling Price Discrimination Used to prevent unfair trade practices. Agreement among competitors to raise, fix, or maintain a price of goods/services. Business Policy Anti-Dumping Laws Recommending larger quantities of merchandise at a lower price. Suggesting additional products/services that will enhance his/her primary purchase. Price Fixing Enhances/Facilitates customer's use of goods and services - more than just a department. Comparable Features Upselling Identical goods are sold at different prices from the same store. Customer Service Going from a Ford Focus to a Rolls-Royce. Trading Up Trading Down These should be introduced with offering a product substitution. Going from a Rolls-Royce to a Ford Focus.
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