Memory Game Marketing 2.0 Pt 2Online version Unit 2.0 by Melinda Fornes Anti-Dumping Laws Going from a Rolls-Royce to a Ford Focus. Suggestion Selling Used to prevent unfair trade practices. Comparable Features Recommending larger quantities of merchandise at a lower price. These should be introduced with offering a product substitution. Agreement among competitors to raise, fix, or maintain a price of goods/services. A predetermined course of action which is established to provide a guide toward accepted business strategies and objectives. Business Policy Price Fixing Price Discrimination Upselling Going from a Ford Focus to a Rolls-Royce. Suggesting additional products/services that will enhance his/her primary purchase. Trading Down Trading Up Enhances/Facilitates customer's use of goods and services - more than just a department. Customer Service Identical goods are sold at different prices from the same store.
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