Recommending larger quantities of merchandise at a lower price.
Trading Up
These should be introduced with offering a product substitution.
Trading Down
Price Fixing
Identical goods are sold at different prices from the same store.
Going from a Ford Focus to a Rolls-Royce.
Customer Service
Enhances/Facilitates customer's use of goods and services - more than just a department.
Suggestion Selling
Suggesting additional products/services that will enhance his/her primary purchase.
Used to prevent unfair trade practices.
Comparable Features
Upselling
Price Discrimination
A predetermined course of action which is established to provide a guide toward accepted business strategies and objectives.
Anti-Dumping Laws
Business Policy
Agreement among competitors to raise, fix, or maintain a price of goods/services.
Going from a Rolls-Royce to a Ford Focus.
