Memory Game Marketing 2.0 Pt 2Online version Unit 2.0 by Melinda Fornes Trading Up Customer Service Agreement among competitors to raise, fix, or maintain a price of goods/services. Enhances/Facilitates customer's use of goods and services - more than just a department. Price Fixing Upselling Recommending larger quantities of merchandise at a lower price. Trading Down Identical goods are sold at different prices from the same store. Suggesting additional products/services that will enhance his/her primary purchase. These should be introduced with offering a product substitution. Going from a Ford Focus to a Rolls-Royce. A predetermined course of action which is established to provide a guide toward accepted business strategies and objectives. Used to prevent unfair trade practices. Going from a Rolls-Royce to a Ford Focus. Comparable Features Price Discrimination Business Policy Suggestion Selling Anti-Dumping Laws
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