Memory Game Marketing 2.0 Pt 2Online version Unit 2.0 by Melinda Fornes Trading Down Anti-Dumping Laws These should be introduced with offering a product substitution. Going from a Rolls-Royce to a Ford Focus. Enhances/Facilitates customer's use of goods and services - more than just a department. A predetermined course of action which is established to provide a guide toward accepted business strategies and objectives. Upselling Comparable Features Price Fixing Used to prevent unfair trade practices. Price Discrimination Trading Up Customer Service Identical goods are sold at different prices from the same store. Suggesting additional products/services that will enhance his/her primary purchase. Suggestion Selling Agreement among competitors to raise, fix, or maintain a price of goods/services. Business Policy Recommending larger quantities of merchandise at a lower price. Going from a Ford Focus to a Rolls-Royce.
New game