Memory Game Marketing 2.0 Pt 2Online version Unit 2.0 by Melinda Fornes Agreement among competitors to raise, fix, or maintain a price of goods/services. Business Policy A predetermined course of action which is established to provide a guide toward accepted business strategies and objectives. Trading Up Identical goods are sold at different prices from the same store. Recommending larger quantities of merchandise at a lower price. Suggestion Selling Enhances/Facilitates customer's use of goods and services - more than just a department. Anti-Dumping Laws Upselling Going from a Rolls-Royce to a Ford Focus. These should be introduced with offering a product substitution. Trading Down Customer Service Used to prevent unfair trade practices. Suggesting additional products/services that will enhance his/her primary purchase. Comparable Features Going from a Ford Focus to a Rolls-Royce. Price Discrimination Price Fixing
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