Memory Game Marketing 2.0 Pt 2Online version Unit 2.0 by Melinda Fornes Upselling Price Fixing Suggesting additional products/services that will enhance his/her primary purchase. Trading Up Identical goods are sold at different prices from the same store. Used to prevent unfair trade practices. Going from a Rolls-Royce to a Ford Focus. Trading Down Anti-Dumping Laws Suggestion Selling Recommending larger quantities of merchandise at a lower price. Business Policy Comparable Features These should be introduced with offering a product substitution. Price Discrimination Going from a Ford Focus to a Rolls-Royce. Agreement among competitors to raise, fix, or maintain a price of goods/services. A predetermined course of action which is established to provide a guide toward accepted business strategies and objectives. Enhances/Facilitates customer's use of goods and services - more than just a department. Customer Service
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