People are more and more aware of their own image and they constantly request new beauty services.
Her product would be quite similar to the products and services offered by her competitors.
The number of suppliers in her area is small and it is difficult to negotiate prices with them.
Commercial premises in her city have a very high price, so it is necessary a big investment.
There are several beauty salons in the town next to hers, but just one in her town.
Competitive rivalry
Possibility of entry of new competitors
Supplier power
Buyer power
Threat of substitute products or services
