Matching Pairs 4.01 retail elements in marketOnline version retail elements in marketing by Whitley Washington 1 Market 2 Psychographic segmentation 3 Market segmentation 4 Geographic segmentation 5 Market concept 6 Demographic segmentation 7 Channel of distribution 8 Marketing mix 9 Financing 10 Indirect distribution 11 Marketing 12 Promotion Obtaining the money needed to cover the costs of operating a business. Dividing the entire market into smaller groups having similar characteristics. The group of all potential customers. The path a product takes to get from the producer to the consumer A way to segment markets based on vital statistics of the population such as age, race, gender, education level, income level, and occupation. A distribution channel in which goods or services are sold indirectly to the consumer through one or more intermediaries. The process of developing, promoting, pricing, and distributing products in order to satisfy customers’ needs and wants. A combination of decisions a business must make in order to best reach its target market; known as “the four Ps” of marketing—product, place, price, promotion. A way of segmenting a market based on consumers’ lifestyles, values, attitudes, and self-concepts. Communication used to inform, persuade, or remind people about a business’s products. A business approach that directs all marketing efforts towards customer wants and needs. Segmenting a market based on where a person lives
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