Geographic segmentation
Market
Marketing
Demographic segmentation
Indirect distribution
Channel of distribution
Market concept
Promotion
Marketing mix
Market segmentation
Financing
Psychographic segmentation
The group of all potential customers.
A way to segment markets based on vital statistics of the population such as age, race, gender, education level, income level, and occupation.
The path a product takes to get from the producer to the consumer
A way of segmenting a market based on consumers’ lifestyles, values, attitudes, and self-concepts.
A business approach that directs all marketing efforts towards customer wants and needs.
A distribution channel in which goods or services are sold indirectly to the consumer through one or more intermediaries.
Obtaining the money needed to cover the costs of operating a business.
The process of developing, promoting, pricing, and distributing products in order to satisfy customers’ needs and wants.
Dividing the entire market into smaller groups having similar characteristics.
A combination of decisions a business must make in order to best reach its target market; known as “the four Ps” of marketing—product, place, price, promotion.
Communication used to inform, persuade, or remind people about a business’s products.
Segmenting a market based on where a person lives
