Matching Pairs Matching columns !Online version Try this game and learn to be successful in social media marketing ! by Olivia Faraut 1 Be disruptive but relevant. 2 Follow the trends of social media and create relevant content. 3 Do research, statistics, analyze and find the consumers where they are. 4 Use (KPIs) or Key Performance Indicator (KPIs) : a measurable value that demonstrates how effectively a company is achieving their business objectives. 5 Value exchange and create engagement.