Matching Pairs Matching columns !Online version Try this game and learn to be successful in social media marketing ! by Olivia Faraut 1 Do research, statistics, analyze and find the consumers where they are. 2 Use (KPIs) or Key Performance Indicator (KPIs) : a measurable value that demonstrates how effectively a company is achieving their business objectives. 3 Follow the trends of social media and create relevant content. 4 Value exchange and create engagement. 5 Be disruptive but relevant.