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Crossword Puzzle
Crossword Puzzle

Mercado: Evolución, Estrategia y Valor

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Mercado: Evolución, Estrategia y Valor

Crossword Puzzle

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Unidad 1 Esc. 1

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POLITÉCNICO GRANCOLOMBIANO EDUCACIÓN VIRTUAL
POLITÉCNICO GRANCOLOMBIANO EDUCACIÓN VIRTUAL
Colombia

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Mercado: Evolución, Estrategia y Valor
 

Crossword Puzzle

Mercado: Evolución, Estrategia y ValorOnline version

Unidad 1 Esc. 1

by POLITÉCNICO GRANCOLOMBIANO EDUCACIÓN VIRTUAL
1

La etapa del proceso de marketing que consiste en diseñar un programa de acciones específicas, que entreguen valor superior a los clientes, se conoce con el nombre de programa de ______________ ______________.

2

Una manera de aumentar el valor ofrecido a los clientes, es aumentando los beneficios del producto o servicio. Pero la segunda forma es _______________ los costos en los que incurre un cliente a la hora de adquirir un producto o servicio.

3

Los beneficios que un consumidor busca, consisten en tener de manera cercana, la disponibilidad del producto o su fácil ubicación. Esto se conoce con el nombre de beneficios ________________.

4

Uno de los costos en los que incurre un cliente a la hora de adquirir un producto, es cuando toma tiempo para buscar y evaluar diferentes alternativas de compra, para elegir el producto más conveniente. A este costo se le conoce como Costo de _______________.

5

Según el consumidor, el concepto de valor es, la evaluación mental que él mismo hace, de un producto, donde tiene en cuenta los beneficios y los ___________.

6

Una diferencia entre necesidad y deseo, es que la primera es una falencia, que al no suplirse, puede hacer que la persona caiga en riesgo de ____________.

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