There
are
may
different
ways
that
a
business's
survival
can
be
____________________
.
The
first
way
is
not
so
much
about
what
the
business
is
doing
,
but
what
its
____________________
are
doing
.
If
someone
brings
out
a
newer
,
better
____________________
of
a
product
,
customers
are
more
likely
to
go
to
them
instead
.
This
is
especially
important
in
business
that
involve
____________________
____________________
(
IT
)
.
One
such
example
is
in
the
area
of
personal
stereos
,
with
the
replacement
of
records
and
cassettes
first
by
CDs
and
now
by
____________________
and
phones
.
A
business
that
does
not
____________________
and
start
making
or
stocking
these
new
products
is
not
likely
to
succeed
.
As
well
as
technological
differences
,
a
competitor
might
also
change
the
demand
for
its
products
by
running
an
aggressive
____________________
campaign
to
make
people
want
to
____________________
its
products
.
This
can
involve
the
use
of
____________________
people
,
such
as
Labron
James
advertising
Nike
,
Dunkin
Donuts
and
Samsung
.
Having
well
known
people
____________________
a
brand
helps
to
add
____________________
to
the
product
.
People
are
willing
to
pay
extra
to
be
associated
with
the
product's
____________________
.
This
happens
with
a
range
of
products
,
particularly
those
that
are
luxury
items
.
It
is
the
difference
between
buying
a
pair
of
jeans
from
a
____________________
store
for
around
$15
and
buying
those
made
by
a
designer
label
such
as
True
Religion
for
$160
.
The
material
may
be
similar
,
but
its
about
promoting
a
____________________
and
image
.
Sales
of
luxury
goods
are
often
affected
by
how
the
____________________
is
doing
.
If
interest
rates
and
unemployment
are
____________________
,
people
are
more
likely
to
have
____________________
money
to
spend
on
luxuries
.
They
need
to
focus
spending
their
money
on
housing
and
higher
____________________
rates
on
loans
,
for
example
.
A
business's
survival
is
also
affected
by
intervention
by
the
____________________
.
because
if
changes
are
made
that
cost
the
business
more
money
,
this
will
reduce
the
____________________
made
.
Examples
of
changes
in
legislation
could
include
more
safety
measures
or
limits
on
the
number
of
____________________
that
an
employee
is
allowed
to
work
per
week
.
The
organization
itself
can
make
a
difference
to
its
survival
chances
by
making
sure
that
the
business
is
as
well
run
as
possible
and
that
it
maintains
its
image
and
____________________
.
The
business
should
also
watch
world
____________________
and
monitor
____________________
in
order
to
plan
,
adapt
and
survive
.
